My Covid-19 business response…

My Covid-19 business response…but first some necessary context…I have run a business, worked thru and survived 6 recessions / calamities / existential threats to our communities…the 1982ish inflationary insanity & recession, the 1987 Stock Market crash, the ensuing early 90’s recession, the early 2000’s technology sector bubble & NASDAQ crash, the 9-11 tragedy and ensuing economic chaos and most certainly the 2008 stock market crash, mortgage derivative debacle and ensuing recession / depression.

In all of these cases folks predicted the end of the world as we know it…well, the worst of those prognostications never happened…we adapted and moved forward, in our current circumstances ultimately into the longest economic expansion in modern times. However, when I say adapted, I very much mean that in every instance our communities had to learn and change some of our behaviours…that is the only thing that we can guarantee and should mobilize for at this moment.

So what will I do? My behavioural changes will include some of the following:

• I will keep prospecting and trying to build my businesses…I will take my relationship building meetings to a technology environment…I will aggressively use Zoom’s video conferencing platform and keep engaging with people using online tools…

• When I do meet with people, I will practise social distancing, elbow pumping, hand sanitizing , washing hands and avoiding personal face touching…

• I will put together a mobile “kit” including hand towels, soap and hand sanitizer…I will carry that kit with me at all times and offer to anyone I meet with…

“This too will end” is a saying I’ve used a ton of times over my lifetime and have lived thru to prove it…so cya soon somehow and somewhere…

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